Polaris — inspired by the North Star, a guiding light for travelers since the dawn of time. Founded by Alejandra and Adam MacKay, Polaris is not just an event promoter and artist booking/management company, but a movement. Our mission is to guide both emerging artists and passionate attendees toward new, innovative sounds and unforgettable experiences on a global scale.

At Polaris, we specialize in showcasing the progressive side of electronic music, pushing boundaries across various genres while continuously elevating the underground. Through our curated events and artist collaborations, we aim to create spaces where music, culture, and creativity intersect, bringing fresh perspectives and immersive experiences to the global stage.